This carrier is low-cost, meaning that the membership model eliminates the need for customer service representatives. Users can buy data to call and send text messages. The only provider in the country with a membership model is that. But why needs an old brand? Lindsay Mazenc, a saskTel spokesperson, told MobileSyrup that the company wanted to distinguish itself from what they typically offered and cause a buzz. You can see this post on Instagram. A post shared by Lum Mobile (@lummobile) (left). We noticed that customers prefer more affordable terms to manage their own services online than traditional full-service models, Mazenc said. While Lum is separate from SaskTel, which is the crown corporation of the province of Saskatchewan, all the existing staff working in the service work well. Crown corporations pay back to the provincial government at the end of the year. A government grant has not been used for the creation of Lum and SaskTel operates on its own, he said. Lum users pay their bills by membership, and turn to forums for answers to their questions. This service is specifically designed for those who want to operate their own telephone service. The user must have a Saskatchewan address. There are two levels of membership available. Three-month option costs $50, and a full-year membership costs 130 euros. Two GB of data costs $15, 6 GB of data costs $30, 14 GB of 55, 25 GB of money costs 80. Watch this post on Instagram! A post for Lum Mobile (@lummobile) shared. With 1MB of data, users will get 10 texts or even one minute of voice calls. Data can be accessed if more need be. Unused data only expires. A comparison calculator is available for the customers to determine what kind of plans they are best at. Lum has no plans of adding additional purchases at the moment. A lot of people have gotten stuck in the new environment. At present, the number of customers who have signed up is limited. Mazenc said that Lum was talked about for a while, but there was a push this past calendar year to get this up and going. Lums loud and colourful branding ducked into the buzz of SaskTel, and turned into a change of scenery. The new company is focusing on environmental initiatives, many of which have already chosen to keep up with that idea, said Mazenc. Its initiative is called Bloom with Lum. Customer sims will contain seeds for wildflowers for pollinators and explain the benefits of these seeds. Image credit: “SamskTel”