Rodriguez Embid led the Marketing, Consumer Acquisition and Promotional Campaigns in Western Markets. Rodriguez Embid is focusing heavily on growing FunPlus brand, and its future-generational games and products, and to form and execute the user acquisition strategies for Western markets. She’ll develop and manage promotional campaigns that highlight the unique aspects of FunPlus catalog, including a diverse diversity of pop culture and IP integrations across titles such as the State of Survival and the King of Avalon. With more than a decade of experience in online marketing, and an expertise in mobile technology, Rodriguez Embid will expand FunPlus’s efforts to reach new audiences in 2022 and beyond. Over six years working on user acquisition/retention and performance marketing at Socialpoint, Rodriguez Embid assisted the worldwide launch of a number of games such as Dragon City and Monster Legends. She has expanded her marketing experience in recent years by joining the Barcelona-based team at the 21 Buttons fashion social network and the creative learning platform Domestika. We were pleased to add one of such talented and accomplished leaders as Alba, noted Enric Cabestany, General Manager USA & Europe FunPlus. The continual evolution of FunPlus and our fan-favourites experiences will continue with her and other new hires in our Barcelona studio for the next era of mobile gaming.
