Even after a recent article published in Bloomberg Businessweek, the excitement around the gift drops quickly. The organization examined the intern data of the speaker between 2018 and 2021, and found that in some years users had no longer been active with the device two weeks earlier. In addition to the documents showing that the smart speaker market has reached its growth phase, it will only expand 1,2 percent annually in the next few years. The company had desperately tried to change Alexa’s interaction with users. One can use the speaker to do more than setting a timer; every time that Alexa is requested to do something, the other thing’s the one who many consider an annoying idea is. The company claims to have stalled Alexa. Source: Bloomberg Businessweek.