The New Fifa Partnership Structure Includes A Dedicated Game Programme
FIFA’ new commercial structure plans to include a dedicated programme for esports, which will give FIFAe partners a prime position across all FIFA esports competitions. Image-thanks: FIFA. NOTE: The FIFA and EA announce a new FIFA 22 esports programme. The new partnership model will offer international legal rights for FIFAe members in all national games. In addition, sponsors get global activation rights for FIFAe competitions. As we continue to work to create a global, accessible, and inclusive football, we recognized the need for a customisable and meaningful commercial structure that enables the big and small, global, and local brands to connect to all aspects of the beautiful game....