Larrson has perhaps made a famous hit such as Lush Life, Symphony, and Irma’s, but a wide-tidden side-line selling baseball hats, backpacks and sunglasses to Roblox. When I heard it, I retensed my jaw, telling the BBC. The cost of Larrsons digital merchandise starts from under 1 and has earned her more than 740,000 dollars in the past month since she came onto Roblox in May 2021. Larrson founded a virtual dance party during the pandemic to launch a new album Poster Girl. After real-life concerts were canceled, he teamed up with Roblox to join the pop culture group. The event on-game allowed players and fans to watch Larrson perform in-game, hang out and take part in the online scavenger hunt. Roblox. Credit: Roblox Corporation During the event, players can also buy in-game merchandise such as outfits, hairstyles, dance moves and a customisable Zara Larrson avatar. The price of small games began at 60 Robux (around 67p) while the Zara avatar offered 400 Robux (4.95). That didn’t mind a lot, said Larrson. It wasn’t really the motivation for the concert. I wanted to get to know his fans. After the success of her first show, Larrson now shares the value of playing with musicians, and says they’ll be a lifeline for musicians during a time where real-life concerts are difficult and some services don’t compensate artists fairly. I explained that we all know that. Streaming services sometimes don’t pay the most. Roblox. Roblox Corporation. Larrson says that to obtain this kind of revenue via YouTube or Spotify would take a long, long time, and hundreds and millions of streams. But its more than just income. Today, the Larrsons online show attracts more than 1.6 million players. Their pink Swedish-lake has landed more than 4 million times in the competition. Many young people comment on my social media, Oh my God its the Roblox girl! she laughed. It’s astounding. That is how they discovered me, even though I have been doing this for 10 years. The timescales of the technology are still in the past but the number of games become a major issue. Roblox is starting to host its first virtual music festival. Word Party, EDC in Roblox. Image credit: Roblox Corporation/Insomniac. There’s around 50 million people on the platform every day, said Jonathan Vlassopulos, Head of the global team of Roblox music. After a penny fell, the fans are hanging out two or three hours a day in the metaverse, and I think it could be as if the music explosion hit the scene. We have space and gravity and I am not limited to this purpose; so we can build magical worlds and more highly fidelity worlds. But it is not just the experience of a conference, it’s the chance for fans to meet their idols, it’s just virtual. After my show, I walked around the world and people waited a while. I didn’t know the situation at first but then they put their avatar close to mine and took a screenshot and that’s a selfie. She added that it might be hard for my generation to understand. In all of us who live and are social online, it’s not a matter of knowing who comes to their lives that is going to the next level. It truly made me think about the future of touring. Next year, Osiris Trials returns to card-based matches after a failed win-based matchmaking trial.