According to the legal article Kluwer Trademark Blog, the European General Court rejected the trademark after Vieta Audio demanded its removal in 2011. The company claimed that the PS Vita was a handheld gaming device, and the Vita trademark didn’t apply to data carriers with programs, and that there were no programs, but because the device was a handheld gaming device. Sony gave evidence to support their trademark. The PS Vita, which is a new york company, could also play video games, or store photos and audio. For Sony fortunately, that evidence was not sufficient for the appeals court. The general tribunal dismissed the evidence last month and decided to revoke the original patent. According to the court, the PS Vitas functiond as a data carrier, and the ability to store images and audio was the primary focus of its use: playing video games. The court argued that PS Vita’s ability to carry data and store audio, was not the central element of its marketing strategy. The revocation of the trademark is another nail in the coffin for the handheld console, which he has since launched this summer. Sony withdrawn earlier this month the possibility to use credit cards and PayPal on PS3 and PS Vita stores. The mobile phone production officially ended in 2019. While the PS Vita store and a few PSP games remain open, Sony has already stated that it isn’t interested in a continuing presence in the handheld console market. Even though fans have demanded a PS Vita 2 as a way, it appears that Sonys PlayStation will concentrate its attention on the console market.
