As a result of the transaction, the exchange was named the official global cryptocurrency platform partner of the exchange. New image from TFRI: GNU’s Xeni.com, / Eastern Co. Fnatic unveiled its 11m partnership with Crypto.com. In the multiyear partnership, we will activate the exchanges logo during broadcasts as well as a promotion for Twitch events. The Crypto.com brand will appear in more than 250 radio stations in a year. Lou Garate, CEO of the Global Sponsorship Sales at Twitch, commented on the deal: Twitch’s Rivals built a loyal, global community of next-gen fans. Through our partnership with Crypto.com, we’re looking forward to being able to continue to create new and exciting moments that will drive our passionate and tech-savvy viewers to the best of all. AKA State Farm becomes our official Twitch-Civilly Partner in North America. The trend of cryptocurrency companies to join the esports industry has skyrocketed in 2021. Several organizations have secured deals in recent months with NFT marketplaces and exchanges. That includes making a 11 million deal with Fnatic in September to become a global cryptocurrency partner. With the likes of NAVI, BIG and Astralis, all the cryptocurrencies have entered partnerships with the crypto exchange platform. During the conference, a colleague of MMTV, Kris Marszalek, co-founder and CEO of Crypto.com, spoke on the partnership. We were very excited to join Twitch ax, home to esports, our growing sports portfolio. With over a million gamers worldwide, the gaming and esports fans are digital natives for whom the cryptocurrencies are inevitable. According to the Electronics Insider, Blockchain and Esports continue to work, as far as Twitch is, the next one to enter a cryptocurrency exchange deal. In a space as highly competitive as competition, joining forces with one of the largest streaming platforms in the region is very smart, as it looks to expand its knowledge in the industry. Sign up for ESI Dispatch’s Newsletter.
